84% of respondents remembered the advertisers of the promotional products they received.

54% of respondents recall owning writing instruments, followed by shirts, caps and bags.

The average CPI of a promotional item is $.004 - how is that for a favorable ROI!

42% of respondents had a MORE favorable impression of an advertiser after receiving the item and 24% of those people said they are more likely to do business with the advertiser on the items they receive.

62% of respondents have done business with the advertiser on a promotional product after receiving the item.

-Information compiled from The Advertising
Specialties Institutes Study Final Report

81% of promotional products were kept because they were considered useful.

Bags deliver the most impressions
– each bag averages 1,038 impressions per month.

More than 75% of respondents had their items for more than 6 months.

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